Apple, The Record Label?

TechCrunch

You better believe that when Apple’s streaming music service comes out later this year, it’s going to come hard. Apple’s MO is to arrive late but with superior firepower, as it did with the iPhone and will with the upcoming Apple Watch. What does that mean for its quest to steamroll Spotify, Google Play, Deezer, and everyone else in streaming? I’d bet part of it will be big exclusives, offering music you can’t stream anywhere else.

Apple denied unsubstantiated rumors that it would acquire Taylor Swift’s label Big Machine this weekend, but that idea doesn’t seem so far-fetched. Yes, The Beatles’ label happened to be called Apple Records, but what if Apple Computer got into the business of owning music itself?

Taylor_Swift_-_1989Swifty is already a staunch iTunes ally. She famously pulled her catalogue from Spotify last year because she disagreed with their royalty payment structure, while managing to get…

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