Designers Ditch Perfectionism For Instant Feedback With Wake


“How does this look?” That was a surprisingly difficult question to get an answer to until now. Today, Wake launches the private beta of its tool that lets design teams privately share their works in progress. Wake’s web and iOS interfaces make it super quick to post an image to a team’s Wake feed and get comments.

Built by a former Facebook designer, Wake already counts stylish companies like Medium, Artsy and Elepath as customers. They use Wake because it’s easy, but it could also have a profound philosophical impact on the design process: anti-perfectionism.

Teams can sign up for early access to Wake, and here’s a ridiculous, cuss-filled promo video that shows how it works.

Chris Kalani toiled at enough design agencies to know he’d go crazy if something like Wake wasn’t birthed into existence. His teams always needed to keep each other in the loop so they…

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