Iotera Raises $1 Million For Its Super Simple GPS Tracking Device


Iotera, a U.S.-company that produces GPS devices with months of battery life, has closed a $1 million seed funding round led by ZenShin Capital Partners.

Crunchfund*, Startup Capital Ventures, String Ventures, EarlyMarket and Rubicon Venture Capital also participated in the round. Iotera raised a $700,000 from ZenShin Capital in August 2013, and also pulled in $280,000 from a 2014 Kickstart campaign for its Iota wearable device.

The company is still developing the Iota, which started out as a device to help pet owners keep track of their animals. (We wrote extensively about it last year.) It also offers a home-base that tracks the Iota over a distance of up to four miles.

The products are strictly for pre-order right now. The company estimated that they will begin shipping to customers from May 2015.

“We got the idea from looking at Craigslist, where there were postings for at least 50 lost pets just in…

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