Barnes & Noble is splitting up its businesses (again)

Gigaom

Barnes & Noble intends to separate its college business from its Nook and retail businesses, it announced Thursday, creating two separate publicly traded companies. The move is supposed to be completed by August.

B&N CEO Michael Huseby pulled out all the possible jargon to describe the split:

Separating Barnes & Noble Education will create an industry-leading, pure-play public company with more flexibility to pursue strategic opportunities in the growing educational services markets. At the same time, Barnes & Noble will be able to better capitalize on improving industry trends and merchandising initiatives within its core Retail business. Retail and the Nook Digital Business will be able to leverage a more integrated technology infrastructure for improved efficiency and to better serve digital customers.

It’s a little crazy how far [company]Barnes & Noble[/company] has sunk since I started reporting on it four years ago. During that time, it has announced a number…

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