Visa announced today that it’s planning to acquire Mountain View-based TrialPay, an e-commerce payment platform which sits in between payments and advertising, providing consumers with an alternative way to pay for items by agreeing to take advantage of another merchant’s offer. For example, in mobile applications, TrialPay allows gamers to unlock premium content by agreeing to sign up for free trials of other services, or download other applications.
Deal terms are not being disclosed, but Visa says the acquisition is expected to close in fiscal Q3 2015.
To date, TrialPay had raised nearly $56 million in outside investment, according to CrunchBase, including a $40 million Series C in 2012 from Index Ventures, Battery Ventures, DFJ Growth, Transmedia Capital, Greylock Partners, DFJ and others.
According to the data published on its website, TrialPay reaches 500 million users, and has a network of 20,000 merchants in 180 countries worldwide, with 3,000…
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