The Battle Is For The Customer Interface

TechCrunch

Editor’s note:Tom Goodwin is senior vice president of strategy and innovation at Havas Media.

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.

Since the Industrial Revolution, the world has developed complex supply chains, from designers to manufacturers, from distributors to importers, wholesalers and retailers, it’s what allowed billions of products to be made, shipped, bought and enjoyed in all corners of the world. In recent times  the power of the Internet, especially the mobile phone, has unleashed a movement that’s rapidly destroying these layers and moving power to new places.

The Internet is the most powerful mechanism we can imagine to match perfectly individuals that need something, and people with something to offer. The…

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