Yahoo And ABC Announce An Expanded Partnership, Including A “Good Morning America” Deal


Yahoo and ABC (Disney/ABC Television Group) announced this morning an expansion of their partnership first established in 2011, which will see the two companies further integrating each others’ content on their respective properties. For Yahoo, that means access to a variety of clips from popular ABC television shows like “Scandal” and “Grey’s Anatomy,” for example, which will be available on Yahoo Screen and Yahoo TV. Meanwhile, ABC’s “Good Morning America” will begin featuring Yahoo’s magazine content in a segment on its show, as well as feature other Yahoo properties, like Flickr and Tumblr, in weather reports and GMA’s “Social Square” pieces, respectively.

The Yahoo-driven segment on GMA called “Yahoo Your Day” begins on March 16th, and will include participation from Yahoo editors and staff, like Style editor-in-chief Joe Zee, Yahoo Beauty editor-in-chief Bobbi Brown, Yahoo Health editor-in-chief Michele Promaulayko and Yahoo Food editor-in-chief Kerry Diamond, the company explains this morning…

View original post 239 more words

This entry was posted in Brian By Experience. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s