Yahoo And ABC Announce An Expanded Partnership, Including A “Good Morning America” Deal

TechCrunch

Yahoo and ABC (Disney/ABC Television Group) announced this morning an expansion of their partnership first established in 2011, which will see the two companies further integrating each others’ content on their respective properties. For Yahoo, that means access to a variety of clips from popular ABC television shows like “Scandal” and “Grey’s Anatomy,” for example, which will be available on Yahoo Screen and Yahoo TV. Meanwhile, ABC’s “Good Morning America” will begin featuring Yahoo’s magazine content in a segment on its show, as well as feature other Yahoo properties, like Flickr and Tumblr, in weather reports and GMA’s “Social Square” pieces, respectively.

The Yahoo-driven segment on GMA called “Yahoo Your Day” begins on March 16th, and will include participation from Yahoo editors and staff, like Style editor-in-chief Joe Zee, Yahoo Beauty editor-in-chief Bobbi Brown, Yahoo Health editor-in-chief Michele Promaulayko and Yahoo Food editor-in-chief Kerry Diamond, the company explains this morning…

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