Romain Jerome Announces The Subcraft, The Mechanical Watch That Looks Digital


Sometimes it’s nice to have a little something mechanical in your life. To wit: the Romain Jerome Subcraft is the company’s latest “novelty” – a watch not made for mass production – that displays the hour on a side readout and the minutes on a dial on top of the case. This $24,000 watch – that’s 2 Apple Watch Editions, give or take – is being sold in a limited edition of 99.

Created by Manuel Emch, CEO of Romain Jerome, and designer Alain Silberstein with some help from watchmaker Jean-Marc Wiederrecht, the watch has a hand-made mechanical movement inside a light titanium case. For the watch nerds out there this piece has a lateral movement, linear time display, jump hours, and a retrograde hand – all features that watch fans call complications. This means that the front display moves across the hours one by one by “jumping” from number…

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