When it comes to encouraging consumer loyalty, Starbucks’ program involving its mobile app and accompanying rewards card set a high bar for the rest of the industry to follow. Today, a new company called Dealyze is launching a service that aims to offer a similar app experience to any business, but at a lower price point than its competitors in the mobile loyalty space.
While there are today a number of startups running mobile loyalty programs for small businesses, including Belly and FiveStars, for example, what makes Dealyze different from others is that it allows a company to brand its consumer-facing app and tablet with their own logo and color scheme in order to really make it seem like their own. This is done by way of Dealyze’s own theming engine, which allows the company to make custom systems in minutes.
Explains co-founder and CEO William Baron, the idea for the startup really…
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