Giphy’s First Acquisition, Nutmeg, Is A Big Step Towards Mobile

TechCrunch

Giphy, the betaworks-backed Google of GIFs, has today announced its first acquisition.

Nutmeg, an GIF messaging app, will be joining the Giphy squad. The terms of the deal were not disclosed, but Giphy founder Alex Chung says that Nutmeg will remain alive with the entire Nutmeg development team joining Giphy.

Giphy’s focus moving forward is mobile, according to Chung.

“We have been focused on scale and the API, but we’re quickly looking at how we can do more on mobile,” said Chung. “Soon we’ll have a range of our own apps.”

Nutmeg launched back in June of last year with a relatively simple product. Users could scroll through a list of GIF categories, and then choose a specific GIF that matches their mood or expression. A single tap saves the GIF to the phone, and double tap pushes the GIF to the iMessage app so the user can…

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