India is Uber’s second largest market worldwide behind only the U.S., and the company is today bolstering its position in the Asian country after agreeing to an alliance with media firm Times Internet. One component of that deal is an undisclosed investment from Times Internet.
The alliance is somewhat similar to Uber’s deal with Baidu in China, although we suspect that Times Internet is not putting in anything like the $200 million reported for that deal. Uber itself describes the investment as “small” — the crux of the coming together appears to be about raising visibility of its ride sharing services via a prominent media player.
The Baidu and Uber coming-together saw Uber ditch its uses of Google Maps in China, and gain visibility through Baidu’s search engine, but the Times Internet deal is about marketing. At this point, this is all that both sides are saying:
Times Internet and Uber…
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