Next Version Of iOS Will Let You Download Free Apps And Other Content Without A Password

TechCrunch

A forthcoming feature arriving in the next version of Apple’s iOS operating system, iOS 8.3, could make it easier for developers of free applications to acquire new users. Thanks to a new option found under the “iTunes & App Store” section with the iOS Settings application, iOS device owners will be able to disable the password requirement for free apps and other downloads. That means they’ll be able to just tap the “Get” button on iTunes to send the app to their device, no password necessary.

This is a relatively small change, but for mobile app developers, it could be a significant advantage. For many iPhone and iPad users, downloading new mobile applications is not a frequent activity. In fact, studies have shown that, despite the popularity of smartphones and other mobile devices, most users download zero apps per month. Instead, the top 7 percent of smartphone owners account for nearly half of…

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