As part of its ongoing efforts to transform itself from a reviews site into an e-commerce platform, Yelp announced today that it has partnered with startup Vimbly to offer activities bookings on its site and apps. Other startups it will work with include GolfNow for golf outings; online florist BloomNation; Vagaro, which books spa treatments; and TableList, which Yelp says is its first nightlife partner.
Yelp has been busy building out its e-commerce offerings through a series of partnerships and acquisitions. For example, last month it announced the purchase of Eat24, a food delivery service, paying a total of $134 million including $75 million in cash.
While Yelp posted revenue and net income improvement in its last earnings report, its growth is still stalling as user engagement slows, which means that the company is increasingly dependent on ad revenue from its overseas business.
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