Cruiseable Wants To Disrupt The Cruise Ship Sector, So Far Ignored By Others

TechCrunch

The cruise experience is so damn opaque that few can figure out what exactly is the right experience, especially amid all the schmaltzy marketing.

Cruiseable is a new startup aimed at matching those who want a cruise ship vacation to the experience that fits them. On the face of it, it doesn’t sound that disruptive. But anyone familiar with the cruise industry may recognise how useful this app and site might be, especially when set against the highly profitable $38 billion cruise sector.

Most cruise booking sites are not that great. Cruise.com, Cruises.com, Cruiseone.com, Onlycruises.com have a 90s design and are mostly built by agencies. Most use third-party providers that serve tiny images and the same templated interface. Cruisable has built a CMS for writers, and reverse-engineered the cruise discovery and booking process.

Launching initially on iPad and web, CEO, co-founder and veteran journalist J.D. Lasica, says Cruiseable’s platform can…

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