Tumblr today introduced a change to its service that will encourage users to purchase or fund products and campaigns on other websites, including Etsy’s online marketplace and Kickstarter, for example. With an update to its mobile application for iOS, posts that link to those sites as well as DoSomething.org will now automatically be given buttons that let others “Buy,” or “Pledge,” or “Get Involved.” These buttons appear at the bottom of the post itself as well as on Tumblr’s dashboard, and in the case of the “Buy” button, also include the item’s price.
The new feature appeared in the updated version of the Tumblr iOS application this morning, but does not yet seem to be live in Tumblr’s Android counterpart.
The rollout is an expansion of tests Tumblr announced in late 2014, which then saw the company trying out the then-new feature as a way to give its blog posts more interactivity on…
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