Reimagining Everyday Objects


Editor’s note: Matt Witheiler is a general partner at Flybridge Capital Partners. You can follow him on his blog.

Can we agree that the term “Internet of things” should go away when we’re talking about consumer products? Like the “world wide web” before it, the Internet of things phrase is a relic from the past. I don’t need a connected washing machine or Internet-enabled color changing LED light bulb and nor does anyone else. “Things” don’t need the Internet.

I especially dislike the term because “Internet of things” does not accurately describe the consumer hardware revolution we’re in the midst of. Crowdfunding and low-cost development platforms are redefining how hardware companies are built and opening up a whole new category to innovation. This trend began two or so years ago and, in my opinion, we’re still in the early innings when it comes to the new wave…

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