Choose Your Own Startup Funding Adventure

TechCrunch

Editor’s note: Vincent Bradley is co-founder and CEO of online equity funding platform FlashFunders.

During April, the nation will observe Financial Literacy Month – meaning it’s time to revisit the diverging roads to funding early-stage startups.

The rise of non-traditional routes for raising capital, such as Kickstarter, has catalyzed a much-needed renaissance in funding options for entrepreneurs. With the passing of the JOBS Act, entrepreneurs have a bevy of new opportunities for raising seed funding, beyond the ever-illusive Silicon Valley checkbook.

There are going to be complications associated with making sense of what funding route is best for your company and product needs, but sometimes the answer will reside in a combination of options.

Crowdfunding

Crowdfunding projects are generally donation- or gift-based, where fans or “backers” receive early versions of the product and the startup does not pay back the money they’ve received. Crowdfunding platforms help validate proof of concept…

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