The round was led by existing investors Battery Ventures, Intel Capital, and Iconiq Capital and brings the company’s total funding to $123.5 million. (Sprinklr’s last funding of $40 million was announced just under a year ago.)
The company is also officially launching its Experience Cloud, a platform that connects its existing social media management tools (with capabilities like publishing, advertising, and analytics) with what Mark Curtis, the company’s general manager of brand advocacy, called the “first-party experience” — namely, building communities and forums on your own website.
Curtis and other members of the Sprinklr team gave me a quick demo of the Experience Cloud, showing that it’s easy to build a website with drag-and-drop social widgets. However, the key piece that Curtis emphasized wasn’t…
View original post 219 more words