Weekends Are The Best Time To Promote Most Apps, Study Finds


According to a new report released today, the best time for mobile application developers to promote or launch a new application across a number of categories tends to be on a weekend, as it turns out. In fact, even if you do well with a weekday release in terms of download numbers, the weekend may be the better time to run an ad campaign that promotes purchases, the report found.

This discovery was based on a three-month study of app revenue and estimated weekly downloads for iOS applications that run January through March of this year.

The study was conducted by San Francisco-based mobile app optimization startup Sensor Tower, which offers an app analytics service that helps developers better understand how to improve their apps’ keywords in order to increase their app’s visibility in app store searches.

The company said it regularly fielded questions from its customers about the timing of new app releases, which actually…

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